📘Relevant Coursework
- Digital Marketing
- Marketing Metrics (Client-based, experiential learning)
- Creating and Managing New Products
- Marketing Strategies for Innovative Products and Services
- Marketing Strategy
- Marketing Management
- Marketing Metrics (Client-based, experiential learning)
- Creating and Managing New Products
- Marketing Strategies for Innovative Products and Services
- Marketing Strategy
- Marketing Management
🧩 Capstone Project: Winslow's Table
Client: Winslow's Table – A local brunch restaurant offering catering and private events
Project Role: Marketing Metrics course, partnered directly with client
My Focus Areas: Local SEO Strategy and Future Marketing Considerations
📌 Key Contributions
1. Local SEO Optimization
- Audited current SEO presence: missing Google/Yelp categories and poor keyword targeting
- Recommended targeted keyword insertions (e.g., "Best Catering in STL", "Private Event Space")
- Created strategies for generating Google reviews passively and actively
2. Event Marketing Visibility
- Proposed new website structure to highlight private events
- Suggested in-store visual promotions and signage
- Social media rollout calendar for seasonal events and setup showcases
3. Future Marketing Strategy
- Suggested joint seasonal promotions (e.g., Halloween 3-restaurant event)
- Introduced marketing automation tools and intern staffing ideas
- Improved site speed and homepage layout for better user experience and SEO ranking
📊 Outcome
Provided the client with actionable, data-backed recommendations, many of which were prioritized for immediate implementation. Enhanced visibility and marketing structure to support growth from $68k to a projected $135k in event and catering revenue annually.
🛠️ Skills Demonstrated
- Search Engine Optimization (SEO)
- Marketing Strategy
- Customer Behavior Analysis
- Client Communication & Project Management
- Presentation Design (PPT)
